GIFs vs. Motion Graphics
You can submit requests for GIF animations as long as you have a creative service subscription. (For Legacy subscriptions, only our Premium & Power plans offer Motion Graphics.)
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They're both animations, so what's the difference?
The biggest difference between a GIF animation and a Motion Graphic is that the latter can achieve more fluid or advanced animations, while the former can only do simple animations.
Our creatives use Adobe Photoshop to create GIF animations, and while Photoshop can do so, it's not primarily an animation tool. This means only simple GIF animations are possible with subscription plans that don't include our Motion Graphics service.
For requests that require advanced animations, our creatives use Adobe After Effects. This software specializes in Motion Graphics and can achieve more fluid animation than Photoshop can.
Animation Samples
Check out the examples below comparing the two types of animations:
Simple/Rough Animation | Advanced/Fluid Animation |
It's easy to spot the difference once you look at the examples side by side!
FAQs
Can I request a motion graphic GIF?
Yes! As long as you have a creative service subscription.
For Legacy plan subscribers, only our Premium & Power plans offer Motion Graphics.
Need further help? Email us through [email protected], or click the chat button on the lower right-hand side of this window to chat with us.