TURNAROUND TIME
Delivery Expectations
Timely delivery depends on submitting your request at least one business day in advance.
These include:
New requests
Revision requests
Changes to the queue order or request priority
Within production hours, these submissions/changes may no longer be visible or accommodated by your design team and will be considered for the next shift.
If you need to confirm the priority order of your requests for the day, or if you want to check if your changes/submissions made it for the production day, you may contact us for assistance.
General Estimates
Turnaround times are estimated based on the design hours included in your plan. For example, if you're on a 2-hour plan and submit a request that requires 10 hours of production time, the estimated delivery may be 5 business days. On a 10-hour plan, that same request may be completed in just 1 business day.
In a nutshell:
Doubling your plan hours—say from 4 to 8—may double your expected weekly output or allow your requests to be completed in fewer business days. Reducing your hours may slow your pace accordingly, and revisions, complexity, and bulk may extend the turnaround time on top of these time estimates.
Here are a couple of scenarios with an estimated number of deliveries based on one business week. These scenarios are examples only. Our creative team assesses each request to provide and determine an estimated delivery date.
Output Per Week* | 2hr Plan (10 Weekly Hours) | 3hr Plan (15 Weekly Hours) | 4hr Plan (20 Weekly Hours) |
Scenario 1 | Non trademarked logo (1)** Ads (3) Blog Graphics (2)
| Non trademarked logo (1)** Ads (3) Blog Graphics (2) Infographic (1) | Non trademarked logo (1)** Ads (3) Blog Graphics (2) Infographic (1) Flyer (1) |
Scenario 2 | Presentation (1) *8-9 slides. Provided copy, straightforward design.
Sales sheet (1) *1-2 pages, provided copy and straightforward design. | Presentation (1) *8-9 slides. Provided copy, straightforward design.
Sales sheet (1) *1-2 pages, provided copy and straightforward design.
Social Media posts (2-3) | Presentation (1) *8-9 slides. Provided copy, straightforward design.
Sales sheet (1) *1-2 pages, provided copy and straightforward design.
Social Media posts (2-3)
Email Signature (1) |
*Examples are based on a regular Mon-Fri business week and during production hours. Weeks with holidays will have an affected turnaround time.
**Straightforward request, minimal revisions, no work from scratch required.
All request types are subject to revisions, changes, and processes that may impact turnaround time. Complexity and other factors are to be considered in the initial assessment of each request.
Production Process
By default, requests are prioritized based on queue order, but if you have enough design hours in your subscription, our team can work on multiple requests simultaneously.
While we can't guarantee a set number of simultaneous requests, scaling up your design hours increases your capacity and overall creative output. If you're unsure how many hours you need to match your desired pace, contact us for a personalized assessment.
DEFINITIONS
What determines a bulky/complex request?
There are a few reasons why a request would take longer than usual. The most common reasons are:
Bulk
Complexity
Priority Numbering & Queue Volume
Here's what defines each of these factors:
Bulk
Even if you're requesting just one design, the total number of outputs can increase the turnaround time.
Examples:
One Instagram post design, but 10 variations are needed
One web ad design, but in 10 different sizes
One workbook design, but it contains 10 pages
The more variations, sizes, or pages required, the more work is involved—even if it's technically a single request.
Complexity
A request with more content, text, requirements, or detailed instructions may take longer to complete.
Examples:
A single design that needs to include 10 different images
One design, but it requires 5 sections and 5 paragraphs of text
One design, but you're asking for 3 completely different style options
A one-page design that needs several custom icons or graphics
An illustration with numerous elements and intricate details
An illustration that requires a highly detailed or advanced color rendering style
These are just a few examples. In general, the more detail, content, and custom elements required, the more complex—and time-consuming—the request becomes.
Priority Numbering & Queue Volume
The number of requests in your queue—and how you prioritize them—can impact turnaround time.
Here's how it works:
Your top-priority request will be worked on first.
Example: If you submit 10 requests at once, your #1 priority request will be worked on first, followed by #2, #3, and so on.
Revisions automatically move to the top of your queue.
Example: If your top-priority request takes 3 days to complete (including revisions), your next request won’t begin until day 4.
If you'd like to learn more about setting your priority request, check out How to Manage Your Request Queue.
FAQs
Q: WHY DID MY DESIGNER NEED MORE TIME?
If your request cannot be completed within your plan's hours, it's most likely due to higher bulk or complexity than normal. Your designer may send you a message letting you know they'll need more time to complete your request.
Q: WHY ISN'T MY REQUEST COMPLETE IF ITS STATUS IS 'PREVIEW'?
A “Preview” status means your designer has started working on your request, but it’s not yet finalized. What you’re seeing is a progress snapshot, not the final deliverable. Additional creative rounds may still be needed to ensure it has gone through our quality assurance process and is ready for full delivery. You can review the work so far and share feedback to help guide the next steps.
Q: WHY WAS MY REQUEST BROKEN INTO MULTIPLE REQUESTS?
Requests that have a high number of deliverables will need to be broken down into smaller, more manageable batches. However, if the request or project is extremely large, the team may ask you to break down the request from your end instead.
Q: WHY HAS MY REQUEST BEEN DELIVERED IN BATCHES INSTEAD OF BEING DELIVERED COMPLETELY?
Large design requests, such as presentations, require complex designs, customized assets, or a high volume of slides. They are delivered in batches to ensure your designer can maximize your subscription's daily output while maintaining quality intact. If a batch consists of 2-5 slides/designs or more, they are delivered progressively until the entire request is completed.
Q: I WAS TOLD I'D GET A SPECIFIC NUMBER OF DESIGNS/ASSETS PER DAY. WHY AM I NOT SEEING THAT?
We understand how important timelines are, but the exact number of designs delivered per business day can't be guaranteed. Turnaround time depends on several factors, including the complexity of your request, the clarity of your instructions, whether revisions are needed, and how many requests are in your queue.
If a specific delivery rate was mentioned, it was likely shared as a general estimate, not a guarantee. Each request is unique, and many variables can affect production speed, including priority settings, feedback loops, and design complexity.
Need further help? Email us through [email protected], or click the chat button on the lower right-hand side of this window to chat with us.