What Is A Brand Guide?
A brand guide is a document that organizes your existing brand assets into a clear, easy-to-reference guide. It ensures consistency and compliance across your branding.
Note: A brand guide is not the same as brand creation. If you need brand creation and strategy, check out PCKL, our premium branding service.
Brand creation involves developing your brand's identity, strategy, and voice. This means building a new brand from scratch or refreshing an existing one — defining elements like your logo, colors, fonts, and overall visual direction.
🟢 Creative Services: What We Can Do
Visual aspects of a brand guide based on your existing ideas or concepts
Delivery Format:
JPG/PNG
PDF
PPT/PPTX (not available in Legacy Graphics plans)
⛔️ Creative Services: What We Can't Do
Conceptualization
Copywriting
Brand story development
Manual typing
Any other items listed as out of scope in our Official Scope of Design Service
✅ Brand Guides You Can Build With Creative Services
You can create a brand guide with Design Pickle by submitting individual design requests (such as for your logo) and providing finalized elements like colors, copy, and fonts.
As long as you supply a clear design brief with your finalized concepts, our creative team can put together a polished brand guide for you.
💡 A good brand guide includes:
Brand story
Logo guidelines
Color palette
Typography and fonts
Graphic elements
Imagery
👉 Our creatives focus only on the visual aspects of your brand guide. Copywriting or conceptualizing your brand story is not included. Please provide the exact text you'd like added to the guide. (Or check out our premium branding service: PCKL.)
Once you've created a brand guide with us (or already have one), upload it to your Brand Profiles to use it easily in future requests.
🔎 Creative Services vs. PCKL Branding Service
Here's a quick breakdown to help you choose the right service:
| Creative Services | PCKL Branding Service |
Focus | Organizing existing brand assets into a guide | Full brand creation and strategy |
Scope | Visual aspects only (logo, colors, fonts, imagery) | Brand identity, positioning, strategy, messaging, full visual direction |
Who It's For | Clients who already have finalized branding elements and just need them organized | Businesses launching new brands, rebranding, or building a brand from scratch |
Deliverables | Brand guides in JPG, PNG, PDF, PPTX*
*Not available in Legacy Graphics plans | Tiered packages: Essential, Enhanced, or Full-Service branding solutions |
Examples | You provide the logo, copy, and colors, and we build a visual guide | We run discovery sessions, create your logo, craft your brand voice, and deliver a comprehensive brand identity |
🎯 If your needs go beyond design production and you want a fully developed brand identity with expert guidance, we recommend PCKL Branding Service.
FAQs
I don't have a logo yet. Would you be able to create one for me?
Yes! Submit a logo design request first. Once it's complete, you can then submit a brand guide request and include your new logo.
(Limitations apply to Legacy Graphics plans.)
Need further help? Email us through [email protected], or click the chat button on the lower right-hand side of this window to chat with us.