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Scope: Branding & Brand Guides

What are brand guides and what is Design Pickle's brand guide scope?

CJ Robles avatar
Written by CJ Robles
Updated over 7 months ago

A brand guide is a document that contains all the specifications on everything that plays a role in the look and feel of your brand. As long as you provide a clear design brief, our creative team can create a brand guide for you.

A good branding guide consists of the following, all provided by you:

  • Brand story

  • Logo guidelines

  • Color palette

  • Typography and fonts

  • Graphic elements

  • Imagery

Our creatives only focus on creating the visual aspects of your Brand Guide, which means copywriting or conceptualizing your brand story is outside of our Official Scope Of Design Service. Please provide the exact text/copy needed for the brand guide.

Pro Tip:

If you’re unsure what to include in your Brand Guide, the following guide great starting point: How to Create a Complete Branding Guide

Once you've created a brand guide with us (or have one of your own), upload it in your Brand Profiles to easily use it on your requests!

  • Brand guide's visual aspects

  • Delivery Format:

    • JPG/PNG

    • PDF

    • PPT/PPTX (exclusive to Pro, Premium, & Power)

I don't have a logo yet, can my designer create one for me?

Logo design requests are in-scope in all subscription plans, however, you must already have a logo before you request for a brand guide. Simply submit a logo design request first, then once it's done, submit a brand guide request and include your new logo in the request!

Need further help? Email us through [email protected], or click the chat button on the lower right-hand side of this window to chat with us.

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