PROFESSIONAL SERVICES

Production Coordinator & Art Director

At Design Pickle, we understand that great creative results stem from great collaboration. That's why we offer two Professional Services roles designed to enhance your experience and elevate your creative output: the Production Coordinator and the Art Director.

These roles are available depending on your subscription and offer hands-on support to help you get the most from your plan.

HOW TO

Access Professional Services

Access to Professional Services depends on the number of creative service hours in your plan. Some plans include a Production Coordinator and/or Art Director automatically, while others may require an upgrade. Use the table below to see what's included—and how to add what you need.

Plan Hours	Production Coordinator	Art Director	Upgrade Option
2–3 hours	Not included	Not included	Production Coordinator + Art Director available for $2,399/mo*
4–7 hours	✅ Included	Not included	Art Director available for $1,199/mo*
8+ hours	✅ Included	✅ Included	✅ Included

*To view other pricing options, see our pricing page.

DIFFERENCES

What’s the Difference Between a Production Coordinator and an Art Director?

While both roles enhance your creative experience, they serve different purposes. A Production Coordinator focuses on project flow and communication, while an Art Director supports creative quality and brand alignment. Here's how they compare:

Role	Focus	Strengths
Production Coordinator	Workflow & communication	Queue management, project prioritization, and progress updates
Art Director	Creative quality & brand alignment	Visual oversight, feedback, and brand consistency

WHAT PROFESSIONAL SERVICES DOES (AND DOESN'T DO)

Production Coordinators

✅ Production Coordinators DO:

Manage your request queue and production schedule
Serve as your main point of contact
Monitor request progress and ensure timely delivery
Help prioritize and organize design needs
Communicate regularly with you and your creative team
Create or duplicate requests on your behalf
Investigate and resolve escalated concerns in collaboration with the AD and internal teams

❌ Production Coordinators DON'T:

Provide creative/art direction
Coach or train creatives on design techniques
Operate within your internal project management tools
Submit requests for you unless directed

Art Directors

✅ Art Directors DO:

Review design output for quality and brand alignment
Guide creatives on layout, tone, and visual consistency
Help interpret briefs and resolve creative misalignment
Build brand best practices and visual guides
Suggest design improvements and creative enhancements
Support creative improvement through coaching and design feedback

❌ Art Directors DON'T:

Create or revise design files
Troubleshoot software or technical issues
Provide a marketing strategy or branding decisions
Approve designs on your behalf
Handle task or project management logistics

USE CASE

Why Add Professional Services?

💎 Professional Services are most valuable when:

You have a high volume of requests and need proactive management
You're onboarding multiple brands or complex projects
You're preparing for a campaign, event, or large rollout
You need consistent visual alignment across a wide range of deliverables
You're scaling your creative output and want extra oversight

Investing in a Production Coordinator and Art Director means smoother production, higher creative quality, and a more personalized, proactive service experience.