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AI Benefits In Design

Why AI Is a Game-Changer for Graphic Design

Megan Cline avatar
Written by Megan Cline
Updated in the last hour

We make deliberate, expert choices about the tools we use to ensure every project meets the highest standards of quality and efficiency, which may include the thoughtful use of generative AI technologies.

We aim to give customers confidence in the final product while reserving the flexibility to determine how that work is created. We take customer preferences for tooling seriously, and when specific guidance is provided, we ensure it's respected in how we approach the work.


Why use AI in our design process?

AI cuts through the repetitive grunt work for our designers. Need to remove a background? Resizing multiple formats? Done in seconds. The tools we use, like Adobe Firefly or Canva, automate what used to take hours, freeing designers to focus on what matters: ideas.

It offers inspiration, generates mockups, suggests color palettes, and even helps write a description for you. Our designers stay in control, using AI to explore ideas faster and more freely. It's like brainstorming with a genius who knows every trend, color theory, and design rule in the book. AI doesn't create your art—it elevates it.

The future of design isn't human or AI. It's human with AI. The best results come when raw human emotion meets machine precision. Embracing AI isn't giving up control—it's taking it to the next level.


Q: What products do you use AI with?

  • Currently, we will leverage the AI features in Adobe (Firefly, Photoshop, Illustrator, InDesign, Premiere, After Effects). Each of these services utilizes AI tools, which can do various helpful things.

Q: How can you guarantee my designs will be unique, even with AI involved?

  • While AI helps us enhance creativity and efficiency, your uniqueness stays front and center. Our designers work closely with your brand guidelines and our quality team to ensure every design feels unmistakably you. AI adds that extra touch of innovation to elevate your visuals and help them truly stand out from the crowd.

Q: Will using AI improve my turnaround time?

  • The aim is to cut down on turnaround time, but AI isn't a shortcut. It still takes a human touch to bring your designs to life. Our designers will ensure they're utilizing your design time so you get the most out of Design Pickle.

Q: I don't want AI used for my designs. How can I ensure it isn't?

  • To opt out, please get in touch with our customer success team at [email protected] or click the chat button on the lower right-hand side of this window to chat with us.

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