The Brand Alignment is a process in which we examine your online resources and any brand materials we have gathered throughout the sales cycle.
Note: This is a complementary document, not a replacement for any brand guidelines or assets you already have.
Why Do I Need Brand Alignment?
Brand alignment gives you a quick distillation of how your audience sees and absorbs your brand.
This will help you determine whether you need to use your Design Pickle resources to refine assets to better reflect how you want your brand understood.
It will help Design Pickle quickly understand your brand, thereby maintaining your branding consistency. Our creatives' understanding of your brand is key to the success of your deliverables.
It will also allow us to deepen our creative relationship and become your long-term creative partner.
What We Need From You
Any materials that would be helpful for our team to review should be shared during the sales cycle, such as:
Existing branding
Current logo and color scheme
Any other materials related to your brand
Your feedback
What resonates with you?
What is off the mark?
We will share that feedback with the creative team to deepen their understanding of you and your needs.
Brand Alignment Timeline
We get started on your alignment immediately when you decide to join Design Pickle.
We aim to have your alignment with you by your onboarding call. However, if we do not have it completed by then, we will email it to you for your review as soon as it is complete. Our hope is to get the alignment to your creative team as soon as possible so they can use it on your first design request.
Need further help? Email us through [email protected], or click the chat button on the lower right-hand side of this window to chat with us.